vrcanaries Chapter 399: Acquisition of Marvel: Seizing the Cultural Position
Chapter 399: Acquisition of Marvel: Seizing the Cultural Position
He is going to the United States, but Lin Kaifeng will not leave immediately.
After returning to the Northern Group headquarters, Lin Kaifeng arranged for Zhou Weidong to go to the United States first.
On the one hand, he was paving the way for himself, and on the other hand, he was contacting the American comic company, Marvel.
If Lin Kaifeng wants to fleece the sheep in the United States, he will definitely not focus on ordinary companies.
If you want to cut the wool, cut the largest piece.
Lin Kaifeng knows very well how much money Marvel's superhero series makes.
At the same time, Marvel's superheroes are not only commodities, but also weapons of cultural input.
In the 21st century, the Marvel Universe of superheroes has become the United States' largest weapon of cultural export.
The number of people affected is more than hundreds of millions.
Comics, games, movies, and peripheral products.
Each of these can bring huge profits to Lin Kaifeng.
At present, Marvel is in a precarious situation and on the brink of bankruptcy.
The depreciation of the US dollar has not only affected the US government, but also many domestic long-established companies have suffered heavy losses in this turmoil.
Moreover.
Marvel was already on a downward spiral, and the devaluation of the dollar only accelerated their collapse.
If not now, when?
The Dragon Kingdom needs both military weapons and cultural weapons.
Having acquired the copyrights of dozens of Marvel superheroes, Lin Kaifeng will give them a new look, export the history and culture of Dragon Country, and cultivate a large number of loyal fans in various countries.
Movie fans are not only willing to pay for movie tickets, but are also willing to buy peripheral products related to their favorite superheroes.
"Eight hundred million US dollars!"
A few days after Zhou Weidong arrived in the United States, Lin Kaifeng received an offer from Marvel.
Marvel Studios President Robert offered an outrageous price of 800 million US dollars.
"General Manager, the other party's offer is 500 million US dollars more than our expected acquisition price. Should we increase the acquisition budget?"
"What the hell, Robert is asking for too much."
"They have no shame, and I won't give them any face!"
Lin Kaifeng said coldly: "Weidong, don't contact Marvel anymore, let me get there first."
Lin Kaifeng can guess with his toes why Marvel dares to ask for such a high price.
Because the company that acquired them was Longguo Company.
In the eyes of many Americans, no matter how Dragon Country develops, it will still be a backward country with underdeveloped areas in all fields.
They are out of touch with the news and do not understand the rules of the game in the commercial market.
Although Northern Machinery Group's products have already taken root in various parts of the United States, they have become must-have commodities that American people are eager to buy.
It still cannot change the contempt and arrogance of some American capitalists towards Longguo.
once.
The No. 2 leader inspected the automobile company invested and established by the United States in Longguo.
The US management, with an arrogant attitude, only sent a supervisor to be in charge of the reception.
This shows how arrogant the American business community is!
Before the 1980s, Marvel's market value was pretty good.
Eight hundred million US dollars is not expensive.
But this time and that time.
Negotiating the acquisition with Lin Kaifeng at the price from ten years ago is obviously greedy.
After ending the call, Lin Kaifeng arranged for Bai Ru to buy a plane ticket.
A day later, Lin Kaifeng, Bai Ru and four guards took an international flight to the United States.
Zhou Weidong arrived in the United States in advance to contact Marvel and learn about their offer.
It also paves the way for Northern Machinery Group to take root in the United States and open a branch.
"Weidong, call Robert and tell him I want to see him tomorrow."
On the first day of arriving in the United States, Lin Kaifeng will meet Robert directly tomorrow.
By 1986, Marvel's good days were over.
Even without the various shocks brought about by the Plaza Accord, Marvel would not have lasted for more than a few years.
Due to the strategic decision-making errors made by Marvel's top management, they made the same choice as the Soviet Union, selling off their assets and selling superhero patents and copyrights in packages.
In a short period of time, dozens of superheroes were sold out.
It wasn't until the late 1990s that Marvel Studios had a new head and gradually bought back the copyrights, achieving a revival.
The news reached the ears of Robert, the current president of Marvel, and Robert agreed to Lin Kaifeng's meeting request without hesitation.
"Mr. President, you and I both know that Lin Kaifeng must have come here to bargain. To be honest, the price of 800 million US dollars is indeed ridiculously expensive."
"The company is in a precarious situation now. If it is not sold, it will most likely be forced into bankruptcy."
In the office of the president of Marvel, the current president Robert was smoking nonchalantly.
John, the vice president sitting across the desk, had a worried look on his face.
“The Dragon people don’t understand what the business game is, let alone how to conduct corporate acquisitions.”
"Even though Lin Kaifeng's Northern Machinery Group is the largest commercial company in Dragon Country, their business vision and business thinking are still stuck in the Middle Ages."
Robert put out his cigarette and said confidently, "Tomorrow, I will have a wonderful business negotiation."
"I hope so."
John sighed.
Marvel Studios is already on the verge of collapse.
Many years ago, someone proposed selling the company as a package.
Together with the property rights and patents of Mission Super Hero, they were sold together.
The next morning, Lin Kaifeng appeared in Robert's office on time.
Robert had no intention of getting up to receive the guests. He held a cigarette in one hand and a coffee cup in the other.
To act in a haughty and arrogant manner.
Lin Kaifeng suppressed his anger and said with a fake smile: "Hello, President Robert. I am here on behalf of the Northern Machinery Group to formally inform you that the acquisition price of 800 million US dollars is unacceptable to us."
"Mr. Lin may not know how big the market potential of Marvel is."
“When you understand this, you will never have this attitude.”
Robert put down his coffee cup and shook his fingers.
"Our company's superhero copyrights can generate huge profits for the company every year. Whoever gets Marvel and the copyrights of these superheroes will have an inexhaustible gold mine."
"Eight hundred million US dollars is not a lot, and I don't think the price I offered is excessive."
"Humph!"
Hearing Robert boasting about Marvel's past achievements, Lin Kaifeng sneered, "Since copyrights and patents can bring huge profits to your company, why bother talking to me about acquisitions?"
"As far as I know, it is impossible to sell a company with good performance. Only when there are many problems and the top management cannot solve them will they resort to selling the company as a package."
"you!"
Lin Kaifeng's few words mercilessly tore open the scars of Marvel Studios.
Lin Kaifeng continued, "In this world, there are people who do business that will get you killed, but no one does business that will make you lose money. President Robert, am I right?"