vrcanaries Chapter 644: A Huge Pit
Chapter 644: A Huge Pit
The genius remembers the address of this site in one second: []
/ Fastest update! No ads!
Now Adidas really needs a brand spokesperson who can carry the flag.
Adidas in history signed a lifetime contract with McGrady this year, and McGrady, who has just entered the peak, is Adidas.
Then Adidas formed the so-called Adidas Five Tigers, namely Tracy McGrady, Duncan, Garnett, Arenas and Billups. top.
With the blessing of the five superstars, Adias at that time could be said to have infinite scenery, even vaguely overshadowing Nike's limelight.
Now Tracy McGrady has long been signed by Feiyue Sports, and Arenas is also under Feiyue Sports' command, which makes Adidas have no banner bearer, let alone a five-tiger lineup.
Counting on Garnett or Duncan? It is still possible for inside players to act as endorsements, but it is very likely that they are unreliable to rely on them to sell shoes.
Therefore, Adidas urgently needs a superstar star to carry the banner of the entire brand.
Today, Jay Williams, who has been hyped by the media as the successor of a new generation of Jordan, has naturally entered the field of vision of Adidas.
The person in charge of Adidas in the United States is named Sony Vaccaro. This person is called the Godfather of Sneakers. He is best at tapping young talents. .
Vaccaro used to be the marketing director of Nike. In 1984, it was he who persuaded Nike President Phil Knight to sign Jordan, who had just entered the NBA, thus making Nike the world's top brand.
In history, Adias signed Kobe and Tracy McGrady,
It's also Vaccaro's handwriting.
But unfortunately,
Adidas executives far away in Germany did not approve of Vaccaro's marketing strategy.
For example, in 2003,
Vaccaro planned to sign James. At that time, Vaccaro had already negotiated a contract of hundreds of millions with James. As long as the money was in place, James would be the spokesperson of Adidas.
However, Adidas headquarters in Germany only gave Vaccaro a budget of 60 million US dollars.
That made James go to Nike.
Vaccaro called it the stupidest bargain ever. Also because of this incident,
Vaccaro resigned angrily and went to Reebok.
If it were someone else who encountered the same thing, they would probably resign as well.
Adidas headquarters in Germany,
It is clear that he does not trust Vaccaro,
Even signing James has to bargain, so what's the point of Vaccaro staying?
At this time, the conflict between Vaccaro and the German headquarters has not yet intensified, and because Adidas has not signed a superstar-level spokesperson,
Therefore, Vaccaro has a signing budget of hundreds of millions of dollars in his hands.
Faced with the media's pursuit of Jay Williams, Vaccaro is already moved.
Vaccaro's most proud work was persuading Nike to sign Jordan. And this year's NBA draft is like a repeat of 1984, which also makes Vaccaro more confident in Jay Williams.
Vaccaro even has a feeling that this is God giving him a second chance?
There's always this mentality, I've had success here,
If the same opportunity comes again,
Then I will definitely make it again.
Conversely, if I ever fail here,
If the same opportunity comes again,
The psychological shadow may be at work, and I will worry about whether I will fail again.
This situation is most common in sports arenas.
For example, in a basketball game,
Some players are good at shooting game-winning shots,
Not just because they shot well enough,
And not just because they have a big heart,
It's because they've made similar shots in the past.
So when the same situation occurs again, they will have a psychological suggestion,
Thinking that he could make the lore again, he naturally dared to make a move.
And if a player makes a mistake at a critical moment,
In a similar situation, the psychological shadow will make him make mistakes again, and he may never be able to defeat himself.
For example, the famous American shooting star Emmons fell in the last ring in three consecutive Olympic Games.
In the 2004 Athens Olympics, Emmons missed the target on the last ring and lost the gold medal with a 3-ring lead, and this psychological shadow has been with him ever since.
In the 2008 bj Olympic Games, as long as Emmons can hit an 8 ring in the last ring, he can win the gold.
This is not difficult at all for him who is often above 9.8 rings. However, he only hit a 4.4 ring,
Lost another gold medal.
In the 2012 London Olympics, it was the last ring. Emmons only needed to hit 8.4 rings,
As a result, he only hit the 7.6 ring, and fell on the last shot for the third time.
When Nike signed Jordan, it can be said to be desperate,
For Jordan, Nike blocked almost everything, and spent all their funds on Jordan, and finally succeeded in a big bet.
As the leader of signing Jordan, Vaccaro is very familiar with the whole process of this matter.
At this time, Vaccaro seems to have returned to the situation back then. He closed his eyes, silently recalling bits and pieces of that year.
After a long time, Vaccaro opened his eyes, and there was a ray of determination in his eyes.
Eighteen years ago, I succeeded, and today, I can do the same!
Vaccaro picked up the phone, dialed a number, and then said: Promise Jay Williams' agent, we can provide him with a contract of 100 million US dollars for ten years!
at the same time,
At Nike headquarters, Dyson was also considering an offer from Jay Williams' agent.
One hundred million US dollars in ten years, if he can become the second Jordan, then such a price is really not high, but will he become the second Jordan?
Dyson put down the newspaper in his hand, and continued: The opinions of these sports commentators can only be used as a reference. I know them very well. When they want to praise an athlete, even if it is a waste, they will say it is Jordan. !
But this Jay Williams is indeed very good. He is the strongest player in the university. This is indisputable. His dominance in the university is even worse than that of Jordan back then. It's another executive.
I only heard the executive continue to say: And I have received news that Feiyue Sports is bound to win him. Feiyue's vision in selecting rookie spokespersons is obvious to all. Kobe, McGrady, and Carter are all superstars in the league now. Since Feiyue has his eyes on Jay Williams, he will definitely become a superstar!
Dyson shook his head: Perhaps the previous success of Feiyue Sports is all a coincidence! They also took a fancy to Kwame Brown last year, but Kwame Brown's performance was not satisfactory.
Just two hours ago, I just talked with Jordan on the phone. We discussed Kwame Brown's future development. Jordan told me that he might have been wrong this time.
Kwame Brown is not as good as the media said before. After a season, he has not adapted to the rhythm of the NBA game. With his current potential, it is almost impossible to become a star player.
Jordan's vision for picking rookies is indeed bad, but Jordan is not stupid.
Kwame Brown played by Jordan's side for a whole season. How could he not see his potential clearly with Jordan's experience!
At this time, Jordan had already understood, and he personally selected a parallel import champion.
For this reason, only in the 2002 NBA draft, the Wizards chose Jared Jeffries. He is also a player who can play center and power forward, and his positioning is the same as Kwame Brown.
This probably has a premonition that Kwame Brown's trumpet is about to be useless, and he hastened to play a trumpet to be prepared.
Between Jordan and Nike, the ability is to prosper and lose. Therefore, Jordan did not hide the fact that Jianxin chose the wrong career last year. Instead, he told Nike bluntly that he was wrong. Kwame Brown is a fake .
For Nike's executives, Jordan's opinion is still very important.
I only heard Dyson continue to say; Last summer, there were many articles boasting about Kwame Brown in the media, and Feiyue Sports also showed that they were determined to win Kwame Brown.
As a result, after we spent a lot of money to sign Kwame Brown, Feiyue Sports did not compete with us, but secretly signed the Warriors' second-round rookie Arenas.
At that time, we thought that Feiyue Sports could not compete with us in terms of capital, so we did not sign Kwame Brown, but now it seems that they may deliberately release the news, saying that they are determined to win Kwame Brown, and the purpose is to deceive other brands. Take the bait.
The second-round rookie they signed, Arenas, performed very well last season. His performance completely exceeded the level of a second-round rookie, and now he has secured the Warriors.
So I think Feiyue Sports this year is likely to be like last year. They are determined to win Jay Williams.
What's more, this year's No. 1 pick Yao is originally the spokesperson of Feiyue Sports. There is no need for Feiyue Sports to spend hundreds of millions of dollars to sign Jay Williams. The effect of publicity.
So you think Jay Williams is a decoy? Someone asked.
It's very possible! Dyson nodded.
Are we going to give up Jay Williams at Nike? What if he can really become the second Jordan? Another person asked.
We will not give up Jay Williams completely, let's quote at the normal price. As for whether Jay Williams accepts it, let's leave it to fate!
Dyson continued; Compared with Jay Williams, I am more optimistic about Kobe Bryant. He has won three championships. Among the current NBA, the closest to Jordan must be Kobe!
Since they are all Jordan's successors, instead of choosing a rookie Jay Williams, why don't we choose a star who is closer to Jordan?
Even if Kobe can't become the second Jordan, he is now a superstar, and signing him is not a loss. So I think that our future focus should be on Kobe, we must find a way to poach Kobe from Feiyue Sports!
In addition, there are excellent young people every year. Maybe next year, there will be better young people joining the NBA. We reserve some budget this year, and we can also prepare for next summer!
Boss, Jay Williams' agent told me that if we don't increase the price, he will accept the offer from Adidas! James Bond said.
Okay, tell that agent, we quit! Li Weidong let out a long breath.
Last year, he used Kwame Brown to get into Nike, and this year he used Jay Williams to get into Adidas. Li Weidong's mood instantly brightened.
Although Nike and Adidas are both top international sports brands, the budget for signing brand spokespersons is also limited.
Last year's Nike spent a lot of money on Kwame Brown, so signing a spokesperson this year will appear more conservative.
Now Adidas has wasted a budget of 100 million US dollars on Jay Williams. Li Weidong estimates that Adidas will not be able to spend enough budget in the short term to poach Tracy McGrady. The spokesperson of Feiyue is temporarily stable.
In the 2002 draft, Jay Williams was indeed the superstar of that rookie class. After all, the honors he won in college were not fake. If there were no two brushes, how could he get so many? awards!
The failure to win the No. 1 pick is also something that Jay Williams has always been worried about. He always thinks that he should be the No. 1 pick in that session. That's why he couldn't wait to prove himself.
In the basketball world championship in the summer of 2002, there was a confrontation between the Dream Five team and the Chinese men's basketball team. Jay Williams tried to dunk on Chairman Yao's head, but was severely capped by Chairman Yao. This is the new champion The first confrontation with No. 2.
After entering the NBA, Jay Williams did not fulfill his own talent, averaging 9.5 points and 4.7 assists per game, and only allowed him to be selected to the rookie second team, which is completely inconsistent with his second place status.
However, Jay Williams occasionally had some wonderful performances. For example, he scored a large triple-double of 26 points, 14 rebounds and 13 assists on Kidd's head, which is enough to prove that he has a high ceiling.
Unfortunately, in June 2003, Jay Williams crashed his motorcycle into a utility pole, directly destroying his career.
The left knee ligament was ruptured and the three nerves in the left leg were injured. Jay Williams can still stand up and walk, which is considered a perfect recovery. It is undoubtedly a dream to play in the fiercely confrontational NBA!
As a result, the second place in the same year as Chairman Yao was quickly forgotten by people.
Obviously, for sports brands, Jay Williams is a huge hole, a bigger hole than Kwame Brown!
However, this huge pit was indeed a good seed for a superstar in the 2002 NBA draft.
So Li Weidong simply took advantage of this and made a big trap, waiting for other sports brands to jump into it.
Nike has already been tricked by Kwame Brown, and they have learned a lot from a fall, so they have been more cautious this year and have not been fooled.
Adidas obviously didn't know Li Weidong's insidiousness. They still dreamed of signing a second Jordan, so they stepped on the thunder.
I think by this time next year, Jay Williams, who is lying in the hospital, may thank me. That's 100 million dollars. Even if he spends his whole life in a wheelchair, he can still live happily! Li Weidong thought to himself.
Then Li Weidong asked, James, did Stoudemire agree to our contract?
No, he's still thinking about it, James Bond reported.
Hurry him up. If necessary, you can increase the price appropriately. Also, see if he has any additional needs. If you can meet them, try to satisfy him. Li Weidong opened his mouth and ordered.
Among the rookies in 2002, apart from Chairman Yao, the most worthy of signing as a contemporary spokesperson is of course the little bully Stoudemire.
Stoudemire has explosive physical fitness, comprehensive skills, and gorgeous playing style. The key is that he has Nash to feed the ball by his side, so Stoudemire often has wonderful goals, so he will be praised by fans. He is very popular in the United States.
In the selection of the best rookie that year, Stoudemire was able to beat Chairman Yao because of his higher popularity.
At that time, the two averaged the same points per game, 13.5 points per game. In other statistics, Stoudemire had 0.6 rebounds and 0.4 steals more than Chairman Yao, but Chairman Yao had 0.7 assists and 0.7 blocks more than Stoudemire.
The value of 0.7 assists is definitely much higher than 0.6 rebounds, because every assist means a point, and every rebound means no points. It is self-evident that scoring or not losing points is more important.
If steals and blocks are compared, in terms of revenue, steals are slightly better.
Stealing means switching possession of the ball, but not necessarily scoring. Blocking means not losing points, and there is also a probability of causing the ball to be converted.
But Chairman Yao's 0.7 blocks are definitely more valuable than Stoudemire's 0.4 steals.
Assuming that every block is two points, then 0.7 blocks means at least 1.4 points lost. This is not counting the situation where your own team regains possession of the ball after the block is blocked.
And the conversion of the ball caused by each steal is equivalent to a successful defense, plus an offensive opportunity.
A defense is equivalent to losing 2 points, but the next offense may not be able to score. Calculated based on 50 offensive shooting percentage, you can get another point. If you add it up, you can get 3 points for a steal.
Then 0.4 steals, or 1.2 points of gain.
Therefore, from the statistics, Chairman Yao is obviously better, and the best rookie of that year should belong to Chairman Yao.
But in the end, the best rookie fell on Stoudemire's head, because Stoudemire's popularity is higher.
It is not an exaggeration to say that if it is not for the support of Chinese fans, Chairman Yao may not be able to beat Stoudemire in the number of All-Star votes.
In history, Stoudemire was also a very competent sneaker spokesperson. After this guy endorsed Nike, he even collected sneakers, only Nike, and basically they were the air series and zoom series he endorsed.
High popularity, good data, and hard work as an endorsement, signing Stoudemire as an endorsement is very cost-effective for sports brands.
In the 2002 NBA draft, Stoudemire fell to the ninth overall pick, which was also related to the advertising endorsement.
Stoudemire didn't go to college; he was the only high school student in the 2002 draft class.
The reason why he didn't go to college was not because no college wanted him, but because he violated the NCAA's sponsorship regulations.
At that time, Xiaosi's mother committed a crime, and Xiaosi needed money to hire a lawyer for her mother, so he communicated with a certain brand in private and asked the other party to send money.
However, at that time, NCAA prohibited athletes from accepting sponsorship, so those universities that were originally interested in Stoudemire were discouraged. Stoudemire was also forced to give up going to college and directly participate in the NBA draft.
But in the previous year, there happened to be three high school insiders participating in the NBA draft. They are No. 1 pick Kwame Brown, No. 2 Tyson Chandler and No. 4 Eddie Curry.
These three high school insiders performed very well in their rookie season. Especially the No. 1 pick Kwame Brown, who averaged 4.5 points and 3.5 rebounds per game. Even the great Jordan couldn't train him, and he has been regarded as a parallel import by many people.
Stoudemire's positioning is similar to Kwame Brown's. Both of them can play both centers and power forwards. Therefore, Kwame Brown's performance is stretched, which directly led to the decline of Stoudemire's draft market.
Therefore, in the 2002 draft, among the first eight teams, five teams selected inside players, but none of them chose Stoudemire. It wasn't until the Suns with the ninth overall pick that he was selected.
It is not difficult to sign Stoudemire in his rookie season.
At this time, Xiaosi was short of money, and his mother was still in prison!
As long as you have money, hire a better lawyer, at least you can release people on bail.
So Feiyue Sports spent some money, and then hired a lawyer for Xiao Si's mother, and successfully signed the little bully.
No pop-up window, timely update!