vrcanaries Chapter 641: Be a Good Boss
Chapter 641: Be a Good Boss
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Li Weidong is not clear about the details of the negotiations between the Eastern team and the Yao team. But a few days later, news of Dayao's participation in the 2002 NBA draft appeared on the sports news, indicating that the two parties finally reached a consensus.
Li Weidong doesn't know whether the North Carolina admission notice he provided has any effect, but as long as Chairman Yao can enter the NBA as he wishes, it will be a good thing for Feiyue Sports.
At the same time, the trend of f4 has begun to sweep across East Asia. In Japan, South Korea, Thailand, Malaysia, the Philippines, Singapore and other countries, the popularity of f4 has surpassed the local stars there.
Puppy Electric also took this opportunity to expand in East Asian countries.
In the conference room, the executives of Puppy Electric gathered together and are formulating the next overseas marketing plan.
Li Weidong said slowly: Japan is still our largest overseas market, but since the Asian financial crisis, Japan's consumption has been stagnant, and I estimate that in the next few years, Japan's consumer market will not appear obvious. increase.
Therefore, our sales strategy in Japan is still based on stability. Do not use too aggressive marketing strategies. Even if it is expansion, we must seek steady development. First, ensure that the basic market of the inherent market remains unchanged, and then seek higher sales. amount and market share.
Chairman, is this strategy too conservative? Zhong Yemao asked. .
Li Weidong immediately replied: I also know that this strategy is a bit conservative,
But I am really not optimistic about the future development of the Japanese economy. a stagnant market,
Difficult to create new opportunities
Moreover, Japan also has many excellent local home appliance brands, such as Panasonic, Hitachi, Toshiba,
None are easy to deal with. Instead of trying to compete with them, it is better to explore new markets!
So far, South Korea in Northeast Asia, and Southeast Asia,
They are all very good emerging markets. South Korea has emerged from the economic recession brought on by the financial crisis,
I think their economy will enter a period of medium to high-speed growth.
The growth of the economy will inevitably lead to the prosperity of the consumer market, so I judge,
the next ten years,
The Korean market will bring us huge business opportunities.
It's just that South Korea also has local home appliance companies, and Koreans are more xenophobic than Japanese. If our products want to enter South Korea,
Just relying on an f4 endorsement is not enough!
It is not easy for overseas brands to occupy a place in the Korean market.
Koreans are relatively xenophobic. In addition, South Korea's manufacturing industry is developed, and South Korea can manufacture most of the end consumer goods, so there is no need to import them.
Especially in some relatively strong manufacturing industries in South Korea, such as home appliances, automobiles, electronics and other industries, Korean brands have almost monopolized the local market.
Foreign brands want to break into Korea,
It is even more difficult.
For example, in the home appliance industry, the United States, Europe, and Japan have all tried to enter the Korean market.
ultimately failed,
South Korea's mainstream home appliance market has always been dominated by local brands.
The Chinese home appliance brands of later generations are considered to be of good quality and low price.
But in the Korean market,
still struggling,
It can only make a difference in the field of low-end household appliances such as electric irons and electric kettles.
The mid-to-high-end market is still dominated by local Korean brands.
Relying on the charm of idols to open up the market may be effective in other countries,
But in Korea, it really doesn't work that well.
Back then when Hong Kong entertainment developed,
Some Taiwanese-funded brands have used this trick before, hoping to open up the Korean market through Hong Kong Star.
As a result, the Koreans met Jackie Chan,
I met Jet Li, I met Leslie Cheung, and I met Andy Lau. These are obviously popular in Korea, but the brands they endorse have never been able to enter the Korean market.
I only heard Li Weidong continue to say: Koreans have a great characteristic, that is, they are stingy,
This is also a point that we can make full use of to put cheaper products on the Korean market,
Strive to have a foothold in the Korean market first, and then consider the next step of development.
The stinginess of the Koreans is relatively easy to be exploited, any cheap goods,
It is easy to gain a foothold in the Korean market. Carrying out some discount promotions in South Korea will often have better results.
Zhong Yemao next to him said again: Chairman, I also investigated the situation of the Korean market before.
Koreans often eat some fried food in their eating habits, so I think the air fryer can be used as a breakthrough point of the product.
It makes sense! Let's inform the R\u0026D department later that some improvements can be made to the air fryer for the Korean market. Li Weidong nodded.
The Korean fried chicken that filled the streets in later generations is enough to explain the preference of Koreans for fried food.
In fact, if you go to the streets of Korea, there are indeed many fried chicken restaurants. There are even many restaurants, bars and other entertainment venues that use fried chicken as their signature dish.
In addition to fried chicken, other fried foods are also more popular among Koreans. They will deep-fry pork cutlets, deep-fried seafood such as shrimp and hesitation, and deep-fried various vegetables. In a small fast food restaurant on the roadside in Korea,
The tonkatsu rice topped with sauce is definitely a must-have food.
Therefore, the air fryer is actually very popular with Koreans, because it is in line with Korean food culture.
In later generations, the air fryer has always been a hot product in the Korean market,
Sales have remained high. Open Korean market with air fryer,
is a very viable strategy.
Then Li Weidong went on to say: Southeast Asia was severely hit by the Asian financial crisis, so our Puppy Electric has never opened up the market in Southeast Asia. Now that the markets in Southeast Asian countries are constantly recovering, it is time for us to develop into the Southeast Asian market. .
However, there is still a big difference between the Southeast Asian market and the Japanese and Korean markets, and they have to be treated differently. For example, products such as face steamers may not be sold in Southeast Asian countries. The climate in many countries in Southeast Asia is relatively humid, and women there basically do not need to moisturize their skin.
Singapore is the country with the highest per capita income in Southeast Asia, but its land area is only one city, with a population of only four million. Although Singaporeans have spending power, the market size is not large.
And Singaporeans have a characteristic, that is, they don't cook at home, things like air fryers and electric ovens are not used very much in Singaporean families.
On the contrary, microwave ovens should have good sales in Singapore. Although Singaporeans do not cook at home, many people order takeaway or eat some fast food, all of which require microwave ovens to heat up.
Therefore, microwave ovens should be a daily necessity in Singaporean families. In the Singapore market, we can use microwave ovens as the main product, supplemented by beauty equipment and other small appliances.
The economy of the Philippines is underdeveloped, and the per capita income is not high. Although f4 is very popular there, the market in the Philippines is still very limited, and only some cheap low-end products can be sold.
Although Indonesia has a large population, its economy is also underdeveloped, and the gap between rich and poor is relatively large. There are not many groups with real consumption ability, so it can only be regarded as a potential market.
The economic level of Malaysia and Thailand is considered high among Southeast Asian countries. The combined population of the two countries is almost 90 million, which is almost equal to that of Japan.
Moreover, the local manufacturing industries in these two countries are not strong, and we do not need to face local competitors. Malaysia and Thailand will also become our main markets in Southeast Asia!
As soon as Li Weidong finished speaking, Zhong Yemao added: In the Thai market, we can mainly promote razors and epilators. Especially the demand for epilators in Thailand is very large. They are not only used by women, but also by men. You have to use it, even if you are not a man or a woman.”
There was a burst of laughter in the conference room.
Li Weidong subconsciously glanced at Zhong Yemao, thinking that this year Zhong Yemao seems to talk more than usual.
After the meeting, Zhong Yemao came to Li Weidong's office alone,
When the meeting was just held, Li Weidong felt that Zhong Yemao was a little abnormal today, but now that he took the initiative to come to the door, he knew that there must be something wrong.
Old Zhong, what can I do for you? Sit down and talk slowly. Li Weidong pointed to the sofa in the office, asked Zhong Yemao to sit down, and then sat on the sofa himself.
Zhong Yemao hesitated for a moment, and finally said: Chairman, I want to resign!
Resign? Is there another company poaching you? Li Weidong asked with a smile.
Not really, even if there was, I wouldn't go. Zhong Yemao said.
So you think I'm giving too little money? Li Weidong asked again.
How can it be! My current salary is at the top of the pyramid among enterprises across the country. Zhong Yemao responded.
That means you're tired and want to rest? Li Weidong continued: If that's the case, you don't need to resign. I'll just give you a long vacation. You can travel and find a place to relax. During the period, the position will be reserved for you , and the salary is also paid.
No, Zhong Yemao shook his head again, and then said, I want to start a business!
That's true! He really has the idea of starting a business. Li Weidong thought to himself, he had already guessed the answer, but he didn't say it clearly.
Zhong Yemao went on to say: Chairman, I was originally just a small advertising plan for the TV station, thank you for your kindness, brought me to Puppy Electric, and I have today.
I've also learned a lot from Puppy Electric over the years. But I always feel that the current job is not suitable for me. I am more interested in marketing or advertising solutions, rather than directly working on sales.
But staying in the Puppy Group, the work I am responsible for is more about product sales. So I want to go out to start my own business, open an advertising planning company, and specialize in the most marketing and advertising work.
Indeed, in terms of advertising and marketing, your level is indeed top-notch in China. Li Weidong sighed and said, Since you have made up your mind, I respect your choice.
Chairman, do you agree? Zhong Yemao suddenly looked surprised.
I'm also conditional! Li Weidong said.
Zhong Yemao's expression instantly became tense.
Li Weidong went on to say, I know that those people in the marketing department have been with you for many years, and many of them are your loyal subordinates. This time you start a company by yourself, but you can't take everyone away with me. Come on, you have to leave me a team, otherwise my business here will not be able to continue.
Zhong Yemao was taken aback for a moment, and then said subconsciously; Chairman, you still want me to take someone away?
Li Weidong smiled slightly and said: You are going to start a company now. If you are alone, even if you have three heads and six arms, you can't support a company. If you recruit new people, I don't know when and when the company will be able to operate. Get up. Bring a few familiar men there, and you can start the company earlier.”
Thank you, chairman! Zhong Yemao's eyes suddenly showed a hint of emotion.
Zhong Yemao originally didn't plan to take anyone away. After all, Li Weidong had shown him a kindness, so it was fine for him to leave by himself. If he took his subordinates to leave together, it would seem a little unkind.
But he didn't expect that Li Weidong would take the initiative to let people go. In this way, Zhong Yemao could quickly form a familiar team, and the entrepreneurship was considered half successful.
Li Weidong then asked: Is your venture capital enough?
The salary you have paid me these years is quite a lot, it should be enough for me to start a company. Zhong Yemao said.
The more funds for starting a business, the better. How about this, as a private person, I will invest another 1 million for you. Li Weidong said.
Zhong Yemao understood that Li Weidong invested in a private capacity, not money, but feelings, so Zhong Yemao did not refuse.
Li Weidong said again; Old Zhong, although you want to start your own company, you can do the advertising planning of the Puppy Group, but I still have to let you do it. You can give me a preferential price at that time!
Zhong Yemao's heart was moved again, it means that the company has not yet opened, and Li Weidong first gave him a big deal.
When he wanted to leave his job and start a business, the former boss not only didn't criticize him harshly, but took the initiative to give people, money, and even business. Zhong Yemao suddenly felt that he really met the best boss in the world!
Li Weidong continued: Old Zhong, although starting a business is very hard, you must also pay attention to your health. Don't focus on making money, and you will have regular medical examinations every year. Money is endless, and the body is the capital of revolution!
Zhong Yemao happily left the room, looking at the back of Zhong Yemao leaving, Li Weidong heaved a long sigh.
Li Weidong's last words were not aimless.
He remembered that Zhong Yemao later suffered from cancer and died young in his fifties.
That's why Li Weidong specifically asked Zhong Yemao to pay attention to his body.
For a talent like Zhong Yemao, if he is determined to start a business, he will definitely be unstoppable.
So Li Weidong simply wanted to be a good boss, giving back people, money, and business, so that he could get Zhong Yemao's gratitude instead.
Zhong Yemao runs an advertising company, and there is no direct conflict of interest with Li Weidong. On the contrary, the two parties will have a lot of business contacts.
Since there is no conflict of interest, one more friend is better than many enemies.
The 2002 NBA draft lottery scene.
Francis was wearing a light gray suit with a smug smile on his face.
With a probability of 8.9, Francis represented the Rockets and won the No. 1 lottery!
With such a probability, Francis can be considered a lucky hand if he can win the No. 1 lottery.
The reporters at the scene immediately went to interview Francis, while the owner of the Rockets, Leslie Alexander, also breathed a sigh of relief.
After waiting for so many years, I finally got another No. 1 lottery! Alexander sighed.
The last time the Rockets won the No. 1 lottery was in 1984. At that time, the Rockets did not choose Jordan, but Olajuwon.
Then Alexander picked up the phone, dialed a number, and chatted with the other party.
The two sides chatted very intensely, as if there were huge differences.
I only heard Alexander say decisively: Don't tell me about other names, listen carefully, Yao is our only choice!
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