Kidnap a superstar for a romance

Chapter 309 Day 305 of Being the Boss

Rainbow and A-JAX are both completely inherited from DSP, and their current positioning is just to continue the previous plan and just seek stability.

As for the new group KARD, Xu Yisong's positioning for them from the beginning was not the domestic market, but to enter the US market. Therefore, the style of KARD's songs is different from the current popular K-pop types, and will be more inclined to the style that Europeans and Americans like.

Therefore, it is normal that KARD’s debut performance this time is not as impressive as before.

However, FYH's size is there, and even if the data is bad, it is only compared with FYH's own data. Even if KARD's performance this time is not so impressive, it is still much better than many other companies' newcomers.

And this is without any promotion. This single "Oh NaNa" still rushed to the top of the Korean entertainment music charts. Although the ranking is not very prominent, but as time goes by, this ranking has been in a state of slow rise.

So in the second month after KARD debuted, FYH methodically released KARD's second digital single "Don't Recall". In addition to the KARD logo, the promotional photos also included the words "Don't Recall" and "2016.04.16 00:00:00", which foreshadowed the specific time of KARD's comeback.

The results are not very eye-catching compared with those of many popular groups, but if someone has carefully studied the data of this group, they will find that their second single performed significantly better than the first.

Xu Yisong was still not in a hurry about the lukewarm results, and released KARD's third digital single "RUMOR" in the third month.

But unlike the previous two songs, this song "RUMOR" entered the top 50 on all major music charts in the first week of its release. And the first song "Oh NaNa" has quietly entered the top 20 list.

During the continuous comebacks in the past few months, FYH has also released information about KARD step by step, allowing the complete concept of KARD to be presented to the audience bit by bit like a puzzle.

After releasing three songs in a row, KARD took a month off, giving these three songs enough time to ferment.

KARD was not idle during the one-month hiatus. They did not participate in music promotions in Korea, but went directly to Chicago, Houston, and Los Angeles in the United States for their first tour of their lives.

Just as the company positioned them, KARD's style has indeed gained far more popularity in America than in China.

Then in July, FYH announced the official release of KARD's first mini album "Hola Hola", officially announcing KARD's debut.

This mini album titled "Hola Hola" adds three new songs to supplement the first three songs, namely the title song "Hola Hola", "I Won't Stop" and "Living Good".

The reason why KARD didn't become a big hit was purely due to external reasons. The members themselves are very strong and the quality of their songs is not low, so it is only a matter of time before they become popular.

Five months is enough time for an originally tepid new group to accumulate enough fans.

Moreover, the fans selected in this way are more sticky and loyal.

With such a foundation, after officially announcing their debut in July, KARD also officially ushered in their first music show stage.

Xu Yisong knew that although KARD had accumulated a good foundation, their audience in Korea would definitely be affected due to their style, and they would definitely not achieve the effect of a big hit.

In addition, SM, YG... have recently launched their own new groups, and Xu Yisong didn't want to compete with them. Therefore, Xu Yisong did not choose the three popular TV stations for KARD's music performance, but signed up for "The Show", "Champion Show", Arirang... and other less valuable music performance stages.

Although the popularity may be much lower, KARD's positioning is different. If they go to the three major TV stations to promote their songs, they will lose their advantages and eventually become cannon fodder.

Rather than doing this, it would be better to be a leader and get some seemingly good results. After all, their home court is not here. What Xu Yisong really wants KARD to participate in is the Lollapalooza North American Rock Music Festival after August.

As newcomers, they certainly cannot perform on the main stage, but being able to participate is already good enough. The most important thing is to show their face.

As expected, with the previous warm-up and touring foundation, KARD's new album quickly topped the major European and American music charts once it was released in America, and even reached the top ten on the overseas chart of the Billboard music chart.

Although this achievement only lasted for one week, it was already a very good result for a new group.

Now the time goes back to before KARD debuted.

Last year, FYH received an invitation from M-net and selected three trainees to participate in a girl group audition program launched by M-net called "PRODUCE 101".

The program started recording at the end of the year, the first episode was officially broadcast in January this year, and the last episode was recorded until the end of March.

Jeon Ji-woo, who had confirmed his participation in the show, also took part in the company's debut assessment during the recording of the show and finally successfully joined KARD.

When KARD's debut list was announced, the recording of "PRODUCE 101" had not yet ended. In order to cooperate with the debut process, Jeon Ji-woo finally chose to end the recording early, and the result on the show was that he was eliminated early.

Fortunately, the program was still in the early stages of recording and there were not many shots, so not many people would notice her leaving.

Therefore, when Jeon Ji-woo withdrew from the competition, the only two trainees left in FYH were Jeon So-yeon and Seo Hye-jin.

During the recording of the program, Jeon Soyeon and Seo Hye-jin did not let their talents and efforts go to waste, and achieved quite good results in each competition. The most important thing is that they used their own characteristics among the girls to make the audience remember them, even though they did not make it to the debut position in the end.

But just the fact that they successfully scanned their faces had already completed their original mission.

As for not being able to debut, although Xu Yisong felt that it was a pity given their abilities, it was also expected. After all, Xu Yisong did not attend any of the parties organized by the program team during the preparation stage, and did not pay any extra money. In the end, it was a miracle that her company's trainees were able to debut.

The fact that they are ranked just outside the debut position already speaks volumes about the strength of their company's trainees, and that's enough.

The trainees were of course unaware of these things, so the two girls were sad for a while because they almost made their debut.

However, the trainees participating in the program were not completely unaware of the program crew's vote-rigging behavior. At least it was very obvious from the camera.