vrcanaries Chapter 4 The Emergence of New Industries
Chapter 4 The Emergence of New Industries
At 7 a.m., the sun was shining brightly, and customers began to arrive at the breakfast shop. Sanitation workers were cleaning up the dust in the city, and a small number of vehicles were driving on the road.
The conference room of Beijing Silver Fox Technology Co., Ltd.
Inside, everyone sat around a conference table. A video was playing on a projector in front of the table, showing a beautiful woman happily eating fried chicken on a large screen.
This made some people who hadn't eaten breakfast quite hungry, and they kept swallowing their saliva as they watched.
Normally, we start work at 9 a.m., but today, around 6 a.m., Manager Liu asked the secretary to call each department head on the list one by one.
Call all those in charge together for an early morning meeting.
At 6:50, the head of the planning department arrived at the company looking dejected after receiving a phone call, thinking that Manager Liu was going to criticize him again.
In order to dominate the live streaming industry, I thought and thought and thought, but my plans were always rejected.
I gently stroked my hair, knowing that a few more strands had perished in battle yesterday, and the sadness was overwhelming.
He walked through the lobby, took the elevator, and arrived at the company. His steps were heavy, his hands felt like they weighed a ton. He straightened his suit at the conference room door, sighed, and pushed open the door.
With a creak, the conference room door was pushed open.
Wait, it turns out I'm not the only one.
Everyone in the conference room turned to look when they heard the door open. Seeing it wasn't Manager Liu, they greeted him briefly before turning away to continue their conversations.
Many people think that this sudden early morning meeting is likely about something big.
The marketing manager, who usually gets along well with the planning department, joked, "Old Chen, your hair might be going on another business trip," which caused a burst of laughter.
Old Chen glanced at the marketing manager, knowing he was joking. He didn't take it seriously and sat down in a corner of the conference room.
While waiting, everyone in the conference room was yawning.
......
At 8 o'clock sharp, Manager Liu pushed open the conference room door.
Contrary to expectations, he was not filled with resentment but instead beamed with pride.
A face beaming with glory?
What's going on? Did the sun rise in the west today? No, it didn't.
This was the first time Manager Liu had shown such a smile since his promotion, and he looked very energetic.
Manager Liu, sitting in the main seat, said, "Everyone, please watch this video in a moment and feel free to share your opinions."
The secretary placed the computer on the conference table and turned on the projector. The computer was then connected to the equipment.
Project a video from your computer onto a large screen.
……
Is the boss trying to provoke us with some kind of scarcity marketing tactic?
The video has finished playing.
Old Chen from the planning department, with his sharp eyes, stood up excitedly and said in a trembling voice, "Who in the company is so talented that they could come up with such a strategy?"
Manager Liu raised his hand and gestured to the planning department, indicating that Old Chen should sit down and listen to him. "This is a new way to attract traffic, called 'mukbang' (eating broadcast). Yesterday, a film crew performed a talent show, which was showcased by an actress in a live stream. This brought over a million new registrations to our website, and today our website is trending on social media."
"This shows that the audience for food vlogging is a very large group that appeals to all ages."
"Analysis revealed that among these people, some are relieved by watching mukbang videos due to excessive real-life pressure; some are on a diet and hope to alleviate their hunger through mukbang videos; some have poor appetites and use them to stimulate their appetite; and some have trouble sleeping and use mukbang videos to help them fall asleep..."
"Whether it's the people doing the food vlogging or the viewers, both will drive traffic to the live stream and maximize profits."
"The streamers can make money by eating, and the viewers can heal their wounds by watching them eat. It can be said to be a win-win situation where everyone gets what they need." The marketing manager spoke enthusiastically upon seeing such a large audience.
Manager Liu said firmly, "We must seize the opportunity and completely dominate the top position in the live streaming industry."
The conference room planning department proposed hiring celebrity Ling Xia as the chief recommendation officer for food vlogging, recording videos and releasing posters to keep the food vlogging craze going.
The requirements for food vlogging have been improved, and detailed rules have been formulated. A reward system has been released to draw public attention to the food vlogging industry.
Ever since Manager Liu received a call from the website staff last night, he personally went into Ling Xia's live broadcast room. Even after the broadcast ended, he was still so excited that he didn't sleep all night.
Little did anyone know the immense pressure I'd been under since my promotion, and how the company could maintain its leading position amidst the onslaught of live streaming platforms like Changxiang and Relia. Everyone outside was watching me make a fool of myself.
He always sighs and complains when he comes home, which makes his wife disgusted with him.
Just yesterday, a major scandal suddenly hit him. The popularity of his live stream made him keenly aware that food broadcasting is a new industry. If he seizes the opportunity and grows into a big and strong business, he will have a place on the board of directors at the end of the year and have a say in the industry.
......
Inside the agent's office of Big Shot Entertainment Culture Co., Ltd.
Sister Zhao's eyebrows twitched when she received the invitation from Silver Fox Live Culture Co., Ltd. to be a food vlogging ambassador.
???
I really don't understand what these big shots are thinking. Have they been abandoned by the world? Why can't I understand what they and the audience are thinking?
After watching Ling Xia's live stream, it took me several hours to recover.
Sister Zhao's left eyelid started twitching uncontrollably. Could it be that Lingxia's luck is about to change this year?
Seeing the way the elementary school student across from her sat, Lingxia's eyes were filled with complicated emotions.
I just got back to the office today and a lot of people are praising me as a marketing genius.
That's some kind of marketing genius.
The marketing genius himself made Xia tremble as she looked at her agent.
Sister Zhao stared at Ling Xia for five minutes without saying a word, which made Ling Xia feel uneasy, her hair standing on end.
"Let's go, we need to go to Silver Fox Live this afternoon to shoot a promotional video and posters," Sister Zhao said, getting up and leaving the room first.
Well, there's work to be done. I'm one step closer to being able to just lie down and relax.
Ling Xia followed closely behind Sister Zhao.
On the way to the signing ceremony, Xia asked expectantly, "Are you still going to do a live stream today?"
Sister Zhao's eyebrows twitched. This was a provocation, definitely a provocation.
"The contract states that you need to film a mukbang video today, and then you are required to do a mukbang live stream once a week for one year. Apart from the weekly tasks, you can eat diet meals and go to the gym to lift weights."
Xia deeply understands what it means to "pick up a stone and drop it on your own foot."
Sister Zhao completely blocked her escape route.
My little scheme was completely beneath Sister Zhao's notice.
The group of three was warmly received by the staff at Beijing Yinhu Live Culture Co., Ltd.
Why three people? Because as soon as we arrived at the live streaming company, a lot of staff came up to greet us. To show our status as celebrities, we had Mr. Li join us to make a good impression. It seems that we need to put the task of recruiting assistants on the agenda.
Besides the filming crew, the marketing manager, the publicity director, and the general manager all came to watch Ling Xia's filming.
This made Sister Zhao and Ling Xia feel flattered and surprised.
When Lingxia saw the balding head of the publicity department, she thought to herself, "So it's not just programmers who lose their hair. Life is tough, so cherish every moment."
The following day, Silver Fox Live's official Weibo account announced the creation of a separate food-themed live streaming section.
The food-eating livestreaming industry has officially entered the public eye.